Screenwriting, Film-Making and Web TV
A beautiful new short film made its rounds on the Internet this week, picking up something like 60 million views in just a few days.
Called “First Kiss,” it’s a heart-melting piece that purports to show several couples meeting and kissing for the first time, in front of a camera. The entire video is shot in black and white with a plain white background and backed by a beautiful composition, Soko’s “We Might Be Dead by Tomorrow.” Total cost of the video was $1,300.
It’s hard not to feel something for these people, and I found myself shedding tears of joy.
It wasn’t until later on Thursday that I found out, via the New York Times, that the entire production was actually an ad for a small clothing company. Melissa Coker, 35, the founder and creative director of the clothing company Wren, commissioned the video to showcase her clothing line’s fall collection for Style.com’s Video Fashion Week.
Did that change my perception of the film? Other than probably removing it from the category of a festival-worthy production, no.
As an ad, the piece is fundamentally a marketing product, so it rightfully does not belong in the short film circuit.
However, as an artistic composition, it is a true winner. As the New York Times article notes, this film has rolled under the fashion industry like an earthquake, and it will have aftershocks.
Who knows what other industries will be inspired to create works as visually and aesthetically appealing as this?